The Team
Dr. Blake Hallinan
Principal Investigator | Associate Professor of Platform Studies
Aarhus University
Dr. Emilija Jokubauskaitė
Postdoctoral Researcher in Digital Methods
Aarhus University
Lukas Lautenschlager
PhD Research Fellow in Gaming Content Creators
Aarhus University
Affiliated Researchers
Former Members
Manon Raynaud
MA Graduate in Human Security
Aarhus University
Advisory Board
Arturo Arriagado, Associate Professor in the School of Communications and Journalism at Universidad Adolfo Ibáñez, Chile
Nancy Baym, Principal Researcher at Microsoft Research New England, United States
David Craig, Associate Professor of Communication at the University of Southern California, United States
Patrick Galbraith, Associate Professor in the School of International Communication at Senshu University, Japan
Thomas Poell, Professor of Data, Culture & Institutions at the University of Amsterdam, Netherlands
Want to PAY4play?
Want to PAY4play?
The PAY4PLAY project will be hiring a PhD research fellow focused on VTubers in October 2026 and a second PhD research fellow focused on adult content creators in March 2027. We’re also interested in collaborations with academics, industry associations, and civil society organizations working on the creator economy. Please reach out if you’re interested or would like to know more.